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As the Season Turns, a New Intern Lands in ASMOville

Katie Polkowski is the newest member of the ASMO team. She is an Advertising major and Liberal Arts minor, and she is entering into her junior year at PSU. This summer, Katie will be partaking in a split internship between the Housing & Food Services and ASMO offices. She enjoys drawing, reading, and taking part in anything competitive. Katie is originally from Nazareth, PA, the hometown of Mario Andretti, and hopes to work for PSU some day.

Copper State Native Fills Project Manager Position

All the way from sunny Phoenix, AZ, April Geffre joins ASMO as its newest project manager. April earned her B.S. in Political Science and M.A. in Communication from Arizona State University. Before moving to ASMOville, she was a marketing and grant coordinator of computer training at a private post secondary school. In her spare time she is a Girl Scout troop leader and rollercoaster fanatic. She likes the great outdoors and is learning to play guitar. Welcome April!

New Year, New Semester, New Intern — The Dan Mills Era Begins

Daniel P. Mills joins the ASMO crew for the Spring 2009 semester as its new writing intern. Dan, a senior at Penn State, is pursuing a double major in Communication Arts & Sciences and Journalism, along with a minor in Business. Before coming to ASMOville, Dan interned and wrote freelance for The York Dispatch, a newspaper from his hometown York, Pa. After graduation in May, Dan plans to enter the newspaper industry as a reporter or the corporate world in marketing/communications. His interests include mountain and road biking, climbing, skiing, kayaking, and camping.

ASMO Welcomes Back Stephanie Miller

After over a year of living in China, Stephanie Miller returned to her web developer position in the ASMO office. Originally from Dallas, Texas, Stephanie has lived in the Northeast for over 10 years. She studied Design Technology at LeTourneau University in Longview, Texas. Her interests include outdoor activities like gardening and hiking.

Lights, Camera, Márquez: Noelis Márquez jump-cuts to ASMO as Videographer.

Noelis obtained a B.A. in Integrative Arts from Penn State University in 2007. The summer of that same year, she interned in the Artworks Department of NBC Universal, which sparked her interest in new media and design. Prior to accepting the position in the ABS Marketing Office, she worked as a graphic designer for Nuno Graphics in Toa Baja, PR. During her free time, she enjoys playing racquetball and attempting to play the guitar.

Hirsch joins ASMO as Web Developer

Jennifer L. Hirsch is a former graduate of the Pennsylvania State University. She obtained a Bachelor of Arts degree in Communication Arts and Sciences and minored in Information Sciences and Technology in August of 2001. Since graduation, she began her own freelance web-design and consulting business and has developed and maintained multiple websites for professional clients in the State College area. Her hobbies include writing, gardening, interior painting/stenciling, and music study as a flutist. Go Lions!

Welliver moves to new position in ASMO

On June 12, former ASMO Project Manager Scott Welliver officially transferred his immeasurable creative strengths and variety of experiences to his new position of Interactive Media Manager. Among his new responsibilities, Welliver will be handling the office's web work and also overseeing all of the office's video production. Congratulations Scott!

ASMO Inks New Writer Intern for Fall Semester: Kerry Bailey

 

ASMO Project Manager Celebrates 25 Years

ASMO Project Manager Monica Kling was honored for her 25 years at Penn State. Coworkers, friends, and family gathered at the ASMO office on Friday, February 1 to celebrate the momentous occasion.

ASMO Welcomes Summer Intern Cynthia Casebere

ASMO would like to welcome Cynthia Casebere to its office. Cynthia is a senior advertising major who joined the ASMO crew this May to begin her summer marketing internship. So far, her favorite classes have been British Literature and Advertising Creative Strategies. She enjoys drawing, specifically pencil drawings and cartoons, and she also tap dances. She is originally from Ridley, PA (south of Philadelphia) and her favorite thing about State College is coffee at Webster's Cafe.

ASMO art director takes home creativity award from HFS Awards

Congratulations to Andrew Heckathorne, ASMO's much acclaimed and well-respected art director, for being awarded the Thomas V. Gibson Award for Creativity and Innovation at the 2007 Housing and Food Services Awards. The awards ceremony was held on Nov. 8 at the Letterman's Lounge in Beaver Stadium.

ASMO Takes the My20 Challenge

The Marketing Office staff will take several steps to reduce our carbon footprint during the April 21-25 Conservation Week. Think you can do better . . . challenge us! More

New Marketing Intern Joins ASMO, Welcome Daniele Romao

Please welcome Daniele Romao, the newest addition to the ASMO office. Coming all the way from Putnam County, NY, Daniele is a marketing major in her junior year. She is a member of the Penn State Marketing Association and her favorite class this semester is Philosophy 100. Daniele attended Brewster High School in New York (about an hour outside of New York City). She enjoys playing tennis and hopes to find a job in marketing after she graduates next year.

Welcome new ASMO writer, Jonathan McVerry.

Prior to accepting this position, Jonathan was employed by the Williamsport Sun-Gazette, where he was the lead political reporter. Previous employment history includes: freelance Entertainment Writer at the Centre Daily Times Weekender, Public Relations Coordinator with the Drew Michael Taylor Foundation, Shippensburg; and Project Manager with Ganister Hill, Shippensburg. Jonathan earned a B.A. in Journalism from Penn State University and obtained a Master's Degree in Communication Studies from Shippensburg University. He is                                                                 interested in music and sports.

New Graphic Designer, Elyse Kuhn, Joins the Staff

Pennsylvania College of Technology is where Elyse decided to obtain a Bachelor of Science degree in Graphic Design. While on campus, she worked as a Graphic Design Intern for Penn College’s information channel, PCTV. She particularly enjoys painting and photography. In her free time, Elyse enjoys spending time with her family and friends. Come cheer on the ALL-WORLD CHAMPIONS OF THE WORLD basketball team, representing the ABS Marketing office.

BANK SHOT!! ASMO's ALL WORLD Championship 3-on-3 basketball team gets ready to take the trophy at the 2007 Auxiliary and Business Services Spring Conference, held at Penn State Erie this year. Come out and watch the ALL-WORLD CHAMPIONS OF THE WORLD take the first-place trophy back to University Park. It's sure gonna look nice next to all the other awesome trophies we own for being totally awesome.

Team members:

Johnny "Jumpshot" Flude

Scott "I dunk more than doughnuts" Welliver

Andy "They should move the 3 point line back another 10 feet" Heckathorne.

Jessa's farewell party. Best wishes to Jessa in her new job at Glaxo Smith Kline in Philadelphia. We'll miss you!!!

First day back at office after break is welcomed by glorious sunrise. (1-3-07) (more).

We're moving Jan. 12-16:
Phone and e-mail service may be sporadic - if you need immediate assistance during this time, call: 814-404-3770.

Seasonal changes bring glorious rainbow to ASMOville

Brilliant rainbow appears over Beaver Stadium -- looking from the front of Hostetter Building -- on Football Eve, Friday, Sept. 29, 2006. The next day, the Lions trounced on Northwestern 33-7. Go Lions!




The Marketing Office wishes former project manager Michele Guisewite a happy life in New Jersey with fiance Joe Plumbo. View photos from the August 19 Wedding in Delaware and the June 29 Going Away Party in the Marketing Office.


Best wishes to retiring Associate Vice President of Finance & Business, Thomas V. Gibson. View photos from the Friday, June 16 party at the Faculty Staff Club at the Nittany Lion Inn.

id+ Program Wins National Marketing Award

The id+ program, which issues Penn State id+ Cards and administers the LionCash+ flexible spending program, won the 2006 award for “Best Marketing” from the National Association of Campus Card Users (NACCU). In addition to producing a newsletter and maintaining a Web site with information on campus card issues, the NACCU offers card industry employees a variety of networking and educational opportunities.

Several of the award-winning marketing pieces highlighted the LionCash+ program, which has helped facilitate partnerships between the University and businesses located near several Penn State campuses. The program allows all Penn State id+ cardholders to use their LionCash+ funds to make purchases at participating on- and off-campus locations—and has been particularly beneficial for participating businesses in the State College area. Since July 1, 2005, LionCash+ sales at participating State College businesses have exceeded $2.7 million—and several merchants have told the id+ Office that there has been an increase in sales since they started participating in the program. “We attribute our success to our fantastic marketing program and promotional materials,” says Cindy Kellerman, manager of the id+ program.

In addition to working with the Downtown State College Improvement District to promote businesses that accept LionCash+, the marketing team—with assistance from student interns—has run ads in the Daily Collegian. “We are always seeking ways to advocate the partnerships we have with participating businesses,” says Kellerman, adding that the next phase of the marketing plan is to raise program awareness among faculty and staff. “Some locations offer discounts or incentives to LionCash+ users,” she points out. “It is really an unknown benefit among faculty and staff.”

View from Monica & Andy's office


Photo by Jerilyn Brom